Privacy Policy
The Main Exchange · 226 N Main St, Sheridan, WY 82801
Our Commitment to Your Privacy
At The Main Exchange, your privacy and trust are at the center of everything we do. We collect only the information necessary to process reservations, lease applications, and provide an exceptional guest experience.
Your data is never sold or shared with third parties outside of essential service providers that support your stay or tenancy.
What We Collect
We collect limited information directly from you when you inquire, book, or apply for a lease:
- Contact details
- Name, email, and phone number for confirmations and communication
- Payment information
- Processed securely through trusted, PCI-compliant systems; we never store credit card details
- Application information (for long-term leasing)
- Employment, credit, and references when required for tenancy approval
- Website and analytics data
- Anonymized visitor activity (via Google Analytics 4) to help us improve site performance and user experience
How Your Information Is Used
We use your information only to:
- Process and confirm bookings or lease applications
- Provide reservation or tenancy updates and respond to inquiries
- Personalize your experience and ensure the highest service quality
- Meet regulatory, tax, and licensing obligations required under Wyoming law
Our Partners
All booking and property management operations are coordinated by Wyo Stays, a licensed Wyoming real estate brokerage and management firm. Wyo Stays adheres to the same security and confidentiality standards outlined in this policy.
Data Security
We implement advanced encryption, secure servers, and continuous monitoring to safeguard your information.
All payment transactions are routed through PCI-compliant gateways, and sensitive data is encrypted both in transit and at rest.
Your Rights & Choices
You have the right to:
- Access or correct your personal data
- Request deletion of your information (subject to legal retention requirements)
- Withdraw consent for marketing communications
To make a request, contact us directly at (307) 763-5449 or contact@wyostays.com. We respond to all verified requests within 30 days.
Cookies & Analytics
Our website uses cookies to provide essential functionality (such as page navigation and secure booking) and, with your consent, to measure how the site is used through Google Analytics 4 and Microsoft Clarity.
Analytics cookies are off by default. The banner shown on your first visit asks you to Accept or Decline before either tool loads — nothing is measured, and no analytics cookie is set, until you click Accept. You can change your choice at any time by clearing your browser's site data for this domain, which brings the banner back.
Google Analytics 4 reports aggregate traffic and behavior (pages viewed, general location from IP address, device type) with Google Signals turned off, so it is not combined with ad-network profiles. Microsoft Clarity records heatmaps and anonymized session replays to help us see where the booking flow is confusing — it masks all typed text and form input by default, so nothing you type (your name, email, dates) is ever recorded or visible to us.
Neither tool is used for advertising, and we do not sell this data. You can also adjust or disable cookies in your browser settings at any time; disabling cookies may affect certain interactive features, including online booking forms.
Retention
We retain personal data only as long as necessary to fulfill the purpose for which it was collected—typically:
- Up to 3 years for inquiry or booking data
- Up to 5 years for lease documentation (as required by Wyoming real estate regulations)
After this period, your data is permanently deleted or anonymized.
Policy Updates
This policy may be updated periodically to reflect changes in our practices or regulatory requirements. The latest version will always be available at staymainexchange.com/legal/privacy.
Contact
For privacy-related questions or requests:
The Main Exchange
226 N Main St
Sheridan, WY 82801